The Beverly Hills Hotel

Perched regally along the legendary Sunset Boulevard, The Beverly Hills Hotel is far more than just a place to stay—it’s a living symbol of Hollywood elegance, rich heritage, and an upper-class lifestyle that has captivated the world for over a century. Lovingly dubbed “The Pink Palace” for its iconic rosy façade, the hotel is woven deeply into the fabric of American pop culture, continuing to attract a global clientele of the world’s most discerning travelers.

Established in 1912—before the city of Beverly Hills was even incorporated—The Beverly Hills Hotel played a central role in shaping the development of the area. Quickly emerging as a favorite retreat for Hollywood’s elite and public figures from around the globe, the hotel became synonymous with star power and high society. From legendary screen sirens like Marilyn Monroe and Elizabeth Taylor to renowned musicians and world leaders, the hotel has witnessed its share of romance, power deals, and unforgettable moments in entertainment history.

The 1940s and 1950s marked the golden era of the hotel’s fame, as it served as the backdrop for classic films, glamorous photo shoots, and unforgettable red-carpet moments. With its Art Deco charm, lush tropical pool, and private bungalows tucked away beneath towering palms, the hotel exuded an atmosphere of escapism—an ideal sanctuary from the bustle of Hollywood life.

One of The Beverly Hills Hotel’s most instantly recognizable features is its striking architectural design. Painted in its trademark salmon-pink hue with tropical green accents, the hotel’s façade has inspired everything from fashion brands and art to luxury interior design.

Inside, the hotel is a harmonious blend of Old Hollywood glamour and contemporary elegance. The grand lobby boasts dazzling crystal chandeliers, opulent marble finishes, and vintage-style furnishings, creating a timeless aesthetic that pays homage to its golden age. Every public space is thoughtfully curated to evoke a sense of sophistication and classic luxury.

Guest rooms and suites offer a warm, soothing color palette combined with modern amenities such as flat-screen TVs, premium sound systems, and 24-hour room service. The private bungalows, a favorite among celebrities, provide secluded hideaways with private gardens, personal plunge pools, and an unparalleled level of privacy.

The Beverly Hills Hotel is not merely a place to sleep; it’s a complete luxury lifestyle destination. The main swimming pool is surrounded by retro-inspired loungers and exclusive cabanas—frequented by guests basking in the famed California sun.

The Beverly Hills Hotel Spa by La Prairie delivers a menu of world-class wellness services, from therapeutic massages and age-defying facials to bespoke beauty treatments. With its serene setting and professional team, the spa offers a deeply rejuvenating escape for body and mind.

Fitness-conscious guests can take advantage of the state-of-the-art gym, personal trainers, and even private yoga sessions. For business travelers and event planners, the hotel features fully equipped meeting rooms and a grand ballroom, ideal for everything from corporate summits to extravagant wedding receptions.

No discussion of The Beverly Hills Hotel is complete without mentioning The Polo Lounge—a legendary dining spot beloved by A-listers and power players in the entertainment industry. Offering a menu that blends classic American fare with modern culinary twists, the restaurant is known for signature dishes like its celebrated eggs benedict and elegant wagyu steak dinners.

Beyond its cuisine, The Polo Lounge is revered for its distinct ambiance. Adorned in the hotel’s signature green and pink, its interiors are both nostalgic and stylish. The romantic outdoor terrace, set beneath the stars, offers the perfect backdrop for private dinners, discreet meetings, and the kind of film deal negotiations that built Hollywood.

Set among the hotel’s tropical gardens are 23 private bungalows, each a sanctuary of refined comfort and privacy. These luxurious accommodations resemble private villas, featuring spacious living areas, kitchenettes, marble bathrooms, and secluded patios.

Some bungalows are steeped in history. Bungalow #5 was a favorite hideaway of Marilyn Monroe, while Bungalow #7 once housed Elizabeth Taylor during one of her honeymoons. Today, these residences continue to attract high-profile guests seeking indulgence away from the public eye.

One of the hotel’s most lauded attributes is its unparalleled level of service. The staff’s attentiveness, genuine warmth, and attention to detail have earned The Beverly Hills Hotel its enduring reputation for excellence.

The 24-hour concierge team is always ready to tailor each guest’s stay, offering services such as Michelin-star restaurant reservations, luxury car or helicopter rentals, and more. From expedited laundry to personal butlers, every detail is managed with the utmost care to ensure an unforgettable experience.

More than a hotel, The Beverly Hills Hotel is a cultural institution. Its iconic presence can be seen in countless films, music videos, and TV shows. Most famously, it was featured on the cover of The Eagles’ “Hotel California” album—an image that cemented its legendary status in the American imagination.

Over the decades, its walls have witnessed countless Hollywood milestones—from confidential film contract negotiations to secret celebrity romances. Today, it remains a preferred venue for movie premieres, A-list galas, and high-profile industry events.

Despite its long and storied history, The Beverly Hills Hotel is anything but stuck in the past. The hotel has implemented a number of sustainable practices, including energy-efficient technologies, comprehensive recycling programs, and partnerships with local organic farms to source its produce.

It also supports the local community through social initiatives and arts programs, proving that classic luxury and modern responsibility can go hand in hand.

A key advantage of staying at The Beverly Hills Hotel is its prime location. Situated on Sunset Boulevard, the hotel is mere minutes from Rodeo Drive—Los Angeles’ most iconic shopping destination. High-end boutiques, renowned art galleries, and top-tier restaurants are all within easy reach.

With its proximity to major studios, theaters, and nightlife hotspots, the hotel is a natural choice for travelers mixing business with pleasure or immersing themselves in LA’s vibrant cultural scene.

Staying at The Beverly Hills Hotel is not just about luxury accommodations—it’s about joining a legacy. It’s about experiencing the elegance and allure of Hollywood's golden age while enjoying the comforts of modern five-star living.

From its iconic pink exterior and legendary service to its sumptuous facilities and cultural gravitas, The Beverly Hills Hotel remains one of the world’s most exclusive and coveted destinations.

For over a century, The Beverly Hills Hotel has not only maintained its legendary status—it has continued to evolve, adapting to the needs of modern travelers without compromising its soul. It is more than a hotel; it is a living, breathing testament to luxury, artistry, and history.

For those seeking an authentic taste of Hollywood sophistication and timeless luxury, there’s simply no rival to The Pink Palace.